My significant other has a copy of Zig Ziglar’s Success for Dummies that I occasionally take out and browse through. Yet last night I took it out and along with browsing, actually began to read right through. Mr. Ziglar’s main main philosophy or “Golden Rule” is that you can get what you want by helping other people get what they want.
Let me ask this, my fellow readers, what exactly is it that you want and how can I help you get it?
This month is my business’s third “birthday.” This is also my seventeenth year in the educational world, so to speak. I use my resources that I have to help people with what ails them academically; as I said to one parent recently, I help my clients to get over “that hump,” whatever “that hump” may be. I also use my writing skills to help people make themselves look good and be able to express themselves in a more clear and concise manner.
Running a business is a constant reevaluation not only of yourself but of the business and who and what your networks are. Every evaluation I look at asks is: who is your ideal client? My answer has always been the person paying me and who is going to pay me (hopefully on a somewhat steady basis) for my services. Over the past few weeks I realized I need to reevaluate. I’ve begun to make lists both on paper and mentally. The majority of my business comes from referrals, mainly from people I have worked with before. I have that down. As much as I’ve put into business cards, a necessity, and networking events and groups, most of which have turned into a financial pit, the Return on Investment or ROI has been small, very small. I know how much I need to pay for my fees, etc. Does anyone else out there have the same experience? Any thoughts or suggestions?
Even the teacher needs help sometimes.