What will they tell their friends?
I usually carry a notebook and pens with me wherever I go. The notebook is filled with math calculations and notes about my resume clients’ work experience.
What I can’t carry with me is what other people have to say about me.
I was at a meeting for a group I’m involved with the other night and one of the women there was talking about her own business and how she hates marketing. However, marketing oneself is a necessary evil if one wants to run a business. Yes, marketing is tough but the people who do it constantly, be their true selves, and without being jerks come out the best.
Women have a difficult time with this because of the caught-in-the-middle attitude of society. Other women don’t like women who are straight shooters and men don’t like women who “brag” and stand up for themselves. A business owner has to find their crowd and find the people who support them.
Doing what I do, I have to be a straight shooter. I had to tell a resume client this week their email address wasn’t too professional and come to find out they had another email account they hadn’t been using. I’ve fought it out for my clients with parents, teachers, and even principals. Being a straight shooter and asking the tough questions gets things done and reveals insights.
What will they tell their friends? I usually find this out on social media. As much as I beg and plead for referrals, my best ones come from people referring me when a third party is asking for help. It takes them less than 10 seconds to tag me and write a few words. I jot everything down and save it and put it on the landing page for my website. Then I have it to share with anyone who wants it.