Under My Notebook (Answering Seth Godin)

What will they tell their friends?

I usually carry a notebook and pens with me wherever I go. The notebook is filled with math calculations and notes about my resume clients’ work experience.

What I can’t carry with me is what other people have to say about me.

I was at a meeting for a group I’m involved with the other night and one of the women there was talking about her own business and how she hates marketing. However, marketing oneself is a necessary evil if one wants to run a business. Yes, marketing is tough but the people who do it constantly, be their true selves, and without being jerks come out the best.

Women have a difficult time with this because of the caught-in-the-middle attitude of society. Other women don’t like women who are straight shooters and men don’t like women who “brag” and stand up for themselves. A business owner has to find their crowd and find the people who support them.

Doing what I do, I have to be a straight shooter. I had to tell a resume client this week their email address wasn’t too professional and come to find out they had another email account they hadn’t been using. I’ve fought it out for my clients with parents, teachers, and even principals. Being a straight shooter and asking the tough questions gets things done and reveals insights.

What will they tell their friends? I usually find this out on social media. As much as I beg and plead for referrals, my best ones come from people referring me when a third party is asking for help. It takes them less than 10 seconds to tag me and write a few words. I jot everything down and save it and put it on the landing page for my website. Then I have it to share with anyone who wants it.

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Answering Seth Godin: Worldview

What is the worldview of the audience who you are seekng to reach?

Seth Godin talks about how every single individual has their own voices in their head. We all have our own point-of-view, worries, dreams, things in our lives.  Each individual has had a unique experience in life, even identical twins have their own experience because we each experience the same situation differently.

How can I combine people from all walks of life, all levels of education, socio-economics, family situations?  I’ve been in million dollar houses and the worst poverty stricken areas. What is _the_ common factor between all of the people I’ve worked with over the years?

Does everyone I work with or have worked with share my worldview? No.  That is totally fine. I don’t want everyone to be my clone or think like me.  I want different points and perspectives. I love learning from people because there is always something to learn from everyone.

The common factor is reaching for their “it”, what they need.  I give them a boost and aim toward their reach. As the idiom says, I lead them to the water.  I am their bow, their green light, their coxswain, or whatever image you want to use.

Question #2: Answering Seth: What’s It For?

This is the harder question to answer.  “Who” is always easier.

First, and to paraphrase a song from the 1990’s, what is “it”?

“It” is what you are looking for.  Success, change, improvement, great grades, passing THAT class, getting THAT job you want, getting THAT license.

You define your “it” and we help you accomplish and achieve your “it”.

What is your “it”?  How can we help you with your “it”?

Answering Seth Godin’s Question: Who’s it for?

It’s for you.

Who are you?

The worried parent.

The worried spouse/ significant other.

The student of any age who needs help with organization and processing.

The student who never learned the language of Math correctly.

The English language learner who is here in the United States creating their dreams.

The employee who wants that promotion but that piece of paper or State certification test is stopping you.

The recent parolee who needs to be self-sufficient once again.

The dreamer who knows better opportunity is out there but they need to express their experience succinctly on paper.

The college student who wants to transfer to the school of their dreams.

The person who cares about their future and wants to start NOW.