Okay, so I am frustrated today. I don’t like being frustrated.
I had a woman call me looking for work. I told her I have had no response to the ad she saw and called about. Get me people and I can hire you. Call me in a month.
I texted six people with my schedule who said they want help. No response.
I need to figure out what part of me, what part of my business, I need to market first, on top, so to speak.
I ran into a friend of mine last night and she was telling me about “slash marketing”. This is right up my alley because there are so many components to what I do.
Do I market tutoring first? People think tutors charge too high and are afraid. I have found that out. My rate is that to the median income to the area. I don’t believe in fleecing people.
Do I market employment testing help?
Do I market English as a Second Language? This is my first love and what led to everything else. But I don’t want to miss the people who need resumes. This was half the income I pulled the past month.
What makes me tick: I have always, always, always believed and followed the ideal that people are individuals and therefore I have problems with this marketing to a group or segments. I have my EMT license but am older than about half of my coworkers. I’m not the “average.”
You are an individual. I love what I do because I love working with people as individuals. I love seeing the particular person I am working with flourish, thrive, improve, move up, get ahead. I love seeing the AHA! moments and giving them something that they can never lose and no one can take from them.
I know there are individuals “out there” who need my help and I am able to help them. I have my seven sources based on everything that I do.
I’ve done up fliers in English, Spanish, Portuguese, and French. Polish is next. I will be posting the links on my website. What do I need to change around?
What am I missing? More importantly, who am I missing? What energy is blocking this? What do I need to be doing differently?