What is the worldview of the audience who you are seekng to reach?
Seth Godin talks about how every single individual has their own voices in their head. We all have our own point-of-view, worries, dreams, things in our lives. Each individual has had a unique experience in life, even identical twins have their own experience because we each experience the same situation differently.
How can I combine people from all walks of life, all levels of education, socio-economics, family situations? I’ve been in million dollar houses and the worst poverty stricken areas. What is _the_ common factor between all of the people I’ve worked with over the years?
Does everyone I work with or have worked with share my worldview? No. That is totally fine. I don’t want everyone to be my clone or think like me. I want different points and perspectives. I love learning from people because there is always something to learn from everyone.
The common factor is reaching for their “it”, what they need. I give them a boost and aim toward their reach. As the idiom says, I lead them to the water. I am their bow, their green light, their coxswain, or whatever image you want to use.